Caseificio Longo finally lands on television with a spot dedicated to the history of Tomino del Boscaiolo® and of those who have loved it in these 70 years.

A spot that undoubtedly stands out and that will be broadcast on all RAI channels for two weeks with a programming of 300 passages even in prime time and during the peak audience of national channels. Not only RAI, but also La7 with an equally complete and valuable programming.

The creativity of the communication campaign, carried out in graphic animation, will tell the story of this traditional Piedmontese product, now loved throughout Italy. An exciting spot that tells 70 years of Italian history through the memories of a life that emerge and tell the important stages of our protagonist. In each stage there will be the Tomino del Boscaiolo®, a symbolic and iconic element of that period and our protagonist who, born in 1950, grows over time up to the present day. The all-Italian memory of an entire nation knows that the true, unique and original Tomino del Boscaiolo® is that of Caseificio Longo!

100% Piedmontese milk, traditional recipe and authenticity: these are the ingredients that make Tomino del Boscaiolo® Longo a unique cheese, which embodies the essence of the Piedmontese dairy tradition.

Perfect to sizzle in a pan, delicious grilled, delicious even in the microwave and ready in two minutes. Try it plain or, with an extra boost of flavor, wrapped in speck, pancetta or bacon. Don't you already have your mouth watering?

And to make the water grow, the campaign is also on digital, through a rich domination of banner advertising, on social channels, and also through a collaboration with Giallo Zafferano, with which unmissable video recipes have been studied in which Longo products are protagonists, thanks to the creativity of the most popular Italian food bloggers.

All that remains is to stay connected on the channels of Caseificio Longo and tune in to the RAI and LA7 channels to see the legendary Tomino del Boscaiolo® Longo become a star!