We are back on air with a commercial dedicated to the various personalities of our most iconic product: Tomino del Boscaiolo®, so tasty that it brings everyone together.
The new advertising campaign explores different taste experiences based on the customer’s personality, bringing it to life through the idea that your taste and your style make your tomino. Because tomino is good for everyone, but it takes the shape of your character, allows for freedom of interpretation, and tells your story. The tomino is you!
We have showcased some of the most popular recipes created by three different personalities, each with their own way of cooking our Tomino del Boscaiolo®: from the microwave to the pan and the grill, all sharing the final pleasure of enjoying the tomino exactly how they like it.
Our commercial is part of a multi-channel communication strategy, where we present twelve different individuals and their relationship with Tomino del Boscaiolo®, which becomes their true common ground. The chef, the gamer, and the aperitif-lover are just some of the characters who transform Tomino del Boscaiolo® and adapt it to their personalities through twelve video-recipes with an unmistakable style.
You can watch the commercial on the La7 TV channel until December and, in the meantime, follow all the campaign developments on our social media channels.
