Caseificio Longo is on air with a new integrated communication campaign dedicated to Tomino del Boscaiolo: “Tomino del Boscaiolo wins your heart”
Caseificio Longo launches a new branding campaign dedicated to its flagship product: Tomino del Boscaiolo. The chosen slogan, “Tomino del Boscaiolo wins your heart”, becomes the common thread of an emotional and engaging strategy aimed at strengthening the bond with consumers and sharing the brand’s authentic values.
The campaign will be on air from September 24 through the end of November 2025 and includes an integrated media plan, involving digital channels, social media, influencers, press, website and a spot designed for online platforms. The goal is to communicate in a warm and authentic way the versatility, genuineness and ability to create moments of connection that only Tomino del Boscaiolo can offer.
“We wanted to create an emotional bridge between our flagship product and people,” say the Directors of Caseificio Longo, “because we believe that food is not just nourishment, but also about relationships, affection, and sharing. Tomino del Boscaiolo represents all of this: it is delicious, simple, and Italian, but above all, it has the power to win your heart.”
With this new campaign, Longo aims to further strengthen the positioning of Tomino del Boscaiolo as an iconic product and relaunch its recognition among an increasingly attentive, curious audience seeking authentic experiences.
