Caseificio Longo is on air with a new integrated communication campaign dedicated to Tomino del Boscaiolo: “Tomino del Boscaiolo wins your heart”
Caseificio Longo launches a new branding campaign dedicated to its flagship product: Tomino del Boscaiolo. The chosen claim, “Tomino del Boscaiolo wins your heart”, becomes the common thread of an emotional and engaging strategy that aims to strengthen the bond with consumers and tell the authentic values of the brand.
The campaign will be on air from September 24 until the end of November 2025 and includes an integrated media plan, involving digital channels, social media, influencers, press, the website, and a commercial designed for online platforms. The goal is to communicate in a warm and authentic way the versatility, genuineness, and ability to create moments of connection that only Tomino del Boscaiolo can offer.
“We wanted to create an emotional bridge between our signature product and people,” state the Directors of Caseificio Longo, “because we believe that food is not just nourishment, but also relationship, affection, and sharing. Tomino del Boscaiolo represents all of this: it is good, simple, Italian, but above all, it is capable of winning the heart.”
With this new campaign, Longo aims to further strengthen the positioning of Tomino del Boscaiolo as an iconic product and to relaunch its brand awareness among an increasingly attentive, curious audience eager for authentic experiences.
